Что такое лидогенерация?

korolek/ Октябрь 23, 2015/ Развитие бизнеса/ 238 comments

В последнее время лидогенерация все больше занимает умы предпринимателей, став очень полезным инструментом маркетинга. Давайте разберемся, что же это такое.

Лидогенерация (с английского lead generation) – это процесс по привлечению (генерации) лидов.  А кто же этот самый лид?

Лид – это потенциальный клиент, который проявил какой-либо интерес к вашему коммерческому предложению.
Это может быть полноценная заявка на покупку товара (форма заполнена, контактные данные введены) или предварительную заявку на приобретение чего-либо. Это может быть просто обращение за консультацией и дополнительной информацией через онлайн-форму, обратный звонок, сообщение на форуме, загрузку приложения на мобильное устройство. Все эти случаи объединяет факт предоставления «лидом» персональных данных (как минимум имени и способа связи – телефона, e-mail или ссылки на профиль в соцсети).
Список потенциальных клиентов с контактными данными — мечта предпринимателя!

Наибольшие возможности имеет лидогенерация в онлайне, однако и в оффлайне не стоит списывать ее со счетов.

Для организации процесса лидогенерации в интернете нужно  2 вещи:
1. Источник трафика, который мы затем и будем перерабатывать в лидов (т.е. откуда покупатели придут к нам).
2. Сайт (лендинг), который будет перерабатывать наш трафик в лидов.

Вот несколько каналов лидогенерации (способов привлечения трафика
на сайт):
1.Контекстная реклама (Яндекс Директ,  Google Adwords)
2. Таргетированная реклама в ВК
3. Таргетированная реклама в Facebook
4. Реклама в пабликах
5. Е-мэйл маркетинг
6. Яндекс Маркет
7. Товары Mail.Ru

Среди  оффлайн-каналов лидогенерации стоит выделить следующие:
1. Почтовые рассылки
2. «Холодные звонки»
3. Выставки, конференции, кофе-брейки, промо-акции и смежные с ними мероприятия

Это далеко не полный список каналов. Тем не менее, он дает Вам представление о том, что, в принципе, может выступать в роли этих каналов.

Главная ценность лидогенерации заключается в том, что её грамотная организация позволяет превратить Ваши затраты на рекламу в контролируемые инвестиции.

238 Comments

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  88. Oh, and the other thing I love is that you identify as a sculptor. I used to say the same thing about my work, that it was sculpture- it was more overtly 3-dimensional then, but as I got flatter people became somewhat confused. I remember one of my teachers saying that the space between two and three dimensions was relatively unexplored territory. I find the depth and texture of stitching an exciting space to play in.

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  97. We do take so much for granted…good to see you find ways to be thankful when you are dealing with your daughter’s vision loss. I had similar feelings when our son was young and had trouble with his ears…when the doctor put tubes in his ears he was amazed at all he could hear that he hadn’t heard before…even the “snap, crackle, pop” of Rice Krispies!

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  103. Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass’ favor.

  104. Thanks for the mention Holly and Greg. Hope you have a great weekend like I will (It’s my birthday weekend and my family treats me like a king for 2 days )Jason Clayton | frugal habits recently posted..

  105. Mighty useful. Make no mistake, I appreciate it.

  106. Eu ouvi ontem no telejornal da RTP1 semelhante afirmação, e achei-a e acho-a de uma enormidade completamente irrealizável sabendo-se quem é e a quem o poeta se dirigiu; se calhar o candidato A. C. S., até se riu !!!.Viva a candidatura patriótica e de esquerda personificada em Francisco Lopes; o resto …

  107. I went to tons of links before this, what was I thinking?

  108. félicitations pour ton stage!!!!!!!!!!!!, éclate toi et continue de nous faire partager tes supers bons plans, tes idées beautés et tes supers tribulations…bises

  109. to nie notcha wine rze som jakieś lagi on tylko robi to co do niego nalerzy nieskarśćie sie na jakieś niedorubki czymajcie śię temtu czyli ubtaty minecrafta 1.3 kto wie moze bedzie lepsza niz nawet alpach lub początki bety kto da łapke w gure temu sie odwzajemnie

  110. 1. «Příklady z politického dÄ›ní»:-)))2. «tyto stránky jsou zaměřeny na kritiku médií a ODS»Jo, kritizovat umí holt každý. ZvláštÄ› čeÅ¡i, ty jsou v tom mistÅ™i. A nejlepší kritikou jsou urážky a sprosté nadávky — tÅ™eba když se označí ministerský mluvčí za skrčka. To je panečku kritika!:-)))3. Eportál kritizuje vÅ¡echny strany. ZvláštÄ› ty zlodÄ›jské. Na Eportál (na rozdíl od tohoto blogu) vÄ›tÅ¡inou píší lidé s vysokoÅ¡kolským vzdÄ›láním — zejména ekonomové.4. A když si s urážením začali oni, tak my můžem taky. Typické. Ani jsem nic jiného nečekal.:-)))

  111. We absolutely love your blog and find almost all of your post’s to be precisely what I’m looking for. Does one offer guest writers to write content for yourself? I wouldn’t mind creating a post or elaborating on a few of the subjects you write with regards to here. Again, awesome weblog!

  112. Hi Sarah, I have the pleasure to be friends with the Vegan Vixen and her lovely, loving family, and I’ve sampled just about everything she has baked!Nummy, yummy, scrummy!….and she gave me my first vegan cook book…yours in fact, and I love it!Thanks,Cathy

  113. I didn't watch the finale, but that minute re-cap was interesting! Soooo, does that mean Heidi is going to undo all the craycray plastic surgery she got? Seems kinda insane to go to such lengths for a not-real reality show.

  114. Hi Michael,Yes, I tried to make sure that it was exactly the same amount, but in some cases (such as chicory or portabello mushrooms) there were 3 in a pack rather than the 4 I got in the veg box.

  115. Emanuela scrive:Buona sera…. Lavoro in un nido.. Vorrei sapere se sono in commercio burattini grandi dei personaggi della nuvola Olga..da legare al progetto annuale… Grazie!

  116. The part of the menu she showed (and inhaled) was the traditional plate. The vegetarian plate items were listed below. Apparently she’s still learning how to use her camera and/or crop photos in between power magazine walks and being the martyred mother of the Western world.

  117. Ottima iniziativa, bisognerebbe arrivare a coprire tutta la rete nazionale in questa maniera, in modo da fornire un ottimo servizio ai cittadini (meglio se gratuito).La maniera comunque moolto più economica di quella prospettata sarebbe quella di utilizzare un’antenna WI-MAX.Con un’antenna si coprirebbero in teoria un raggio di 100KM.Non male, no?

  118. You…are…my…hero!!! I cant believe something like this exists on the internet! Its so true, so honest, and more than that you dont sound like an idiot! Finally, someone who knows how to talk about a subject without sounding like a kid who didnt get that bike he wanted for Christmas.

  119. I thought finding this would be so arduous but it’s a breeze!

  120. começou a desenvolver a nova versão 2.6 do seu gerenciador de blogs. E consegui através do blog Ryan Boren, o link para o download do primeiro beta do WordPress 2.6. As mudanças são muitas, mas problemas

  121. Haha, shouldn’t you be charging for that kind of knowledge?!

  122. the missed dose. Seek emergency medical attention or call the Poison Help line at 1-800-222-1222. Overdose symptoms may include pale skin, feeling light-headed or short of breath, rapid heart rate; or nausea, upper stomach spreading to the unborn baby. Tell your doctor if you have recently a

  123. When I read this post I don’t know if I’m getting the “rally cry” vibe or the cynic. I do hope it’s not the latter. I’m reminded of this quote – “A cynic is not merely one who reads bitter lessons from the past, he is one who is prematurely disappointed in the future.”I have great confidence in this community. I can do anything it sets it’s collective mind to do. I think VCU’s run is the perfect “little team that could” story and am confident it has already lit a spark, not just on campus, but beyond. (Also, I’m not sure who your list of “leaders” includes, but mine includes you.)

  124. Copenhague contribue surtout à décomplexer ceux et celles qui prennent leur bagnole à tout bout de champ et prennent deux bains par jour (sans recycler leurs déchets bien entendu). Le respect de l’environnement c’est avant tout à NOUS de nous en occuper. Laissons les politiques faire semblant.

  125. Derick that’s absolutely fucking incredible! I love it, and in turn I feel a great deal of sympathy in your waning months at URI. Be patient buddy you’re almost out.

  126. I assume if one is specifically analytical then the thoughts will never come up with anything innovative, it will just analyze whats already there. On the other hand, if a person is just creative and no analysis all their projects will be totally ineffective.

  127. I was really confused, and this answered all my questions.

  128. lost 22 pounds and feeling great! Fad diets don’t work. Period. They just don’t work. You’ve gotta learn how to eat properly. Read the Weight Loss Road Map for straight forward advice that works. Take a look before its no longer free >> bit.ly/LmryXe?=hpvfdn

  129. Can I simply just say what a comfort to discover someone that really knows what they are talking about over the internet. You definitely know how to bring a problem to light and make it important. More people really need to check this out and understand this side of your story. It’s surprising you aren’t more popular since you definitely have the gift.

  130. Completely OT:I’m surprised to find myself surprised at , I thought I was no longer capable.(Steve, I expect you’ll censor this, but skim the comments on the article too. Fascinating! They truly seem to not know any better.)

  131. i have been celibate for 1 months now. I hve been sexually active in the past. My reasons for celibacy are as follows: To avoid hurt. To avoid pregnancy. To avoid Stds. However i think of sex all the time and masturbate almost every day/ every other day! Its weird almost like i wonder if I ‘ve forgotten how to have sex :S

  132. I have learn several excellent stuff here. Certainly price bookmarking for revisiting. I wonder how much attempt you place to create such a excellent informative web site.

  133. I don’t know who you wrote this for but you helped a brother out.

  134. Thanks, Tim, for the link. I feel like I’ve entered Particle Physics Heaven, there’s so much to read on that, and other links too. I just finished reading Tommaso Dorigo’s post “Who Has the Best Limit on Bs Mesons?”.

  135. I am convinced she was hoping that someone would trip over her so she could sue the store. Give me a break! Who in their right mind would sit on a dirty floor in the middle of a busy store to breast feed their child! She wanted attention, or to just cause trouble. I will most definitely continue to shop at Target. I also agree with what you just wrote. This woman may have made the whole thing up for all we know. I would like to hear from the employee’s that “supposedly” were so rude to her. I’d like to hear their side.

  136. I’m grateful you made the post. It’s cleared the air for me.

  137. Someday! You know, you make these sound so interesting and compelling that I want to see some of them. Right now, I just don't have the time. I do enjoy the heck out of your posts and explinations…

  138. Mateus Lima disse:Galera, as mini reviews são um espaço pra resenhas curtas, os textos não são detalhados, mas é requisito básico que quem tenha escrito zere o jogo. Portanto vocês podem usar o espaço dos comentários para tirar dúvidas com o autor do texto e perguntar sobre o jogo. o/

  139. Felt so hopeless looking for answers to my questions…until now.

  140. Que lega, não sabia que no Playstation já dava pra construir CT também para fazer treinamentos. Que bacana, agora até corinthiano (depois de financiar, comprar roubado ou pegar emprestado) poderá construir seu estádio, seu CT e até ser campeão do Mundo (não torneio de verão) e libertadores. É agora, é só a gambazada caprichar no playstation…Corinthians, que piada…..

  141. Superbly illuminating data here, thanks!

  142. I guess finding useful, reliable information on the internet isn’t hopeless after all.

  143. Have you ever thought about including a little bit more than just your articles? I mean, what you say is important and everything. But think about if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with images and clips, this site could certainly be one of the greatest in its field. Awesome blog!

  144. What I want to know is why I ought to care? I mean, not to express that what youve got to say isnt crucial, but I mean, its so generic. Everyones referring to this man. Give us one thing a lot more, something that we can get behind so we can really feel as passionately about it as you do.

  145. The paragon of understanding these issues is right here!

  146. Deres BH’er er ogsÃ¥ fantastiske! Bare træls, nÃ¥r man tror man har gjort et lille kup, der sÃ¥ aldrig nÃ¥r frem /: ..Men krydser fingre for at du er heldigere . Min shoppe-karma har virkelig været i bund pÃ¥ det sidste..

  147. I am totally wowed and prepared to take the next step now.

  148. [..YouTube..] From 491…I’d say that is some great progress. We are so hard on ourselves. That is part of the reason we take to food. We expect a lot and often don’t let ourselves be less than perfect. It’s a bad part of being in a contest. It’s your life and you are doing it for your health so, easy does it. Praise yourself for what you are doing and allow for ups and downs. I am happy losing 1 lb a week.  It was faster at first, but it’s ok to go slow. I am looking at 50 lbs in 2012, Eating healthy.

  149. We made this for our Fresh Grom The Oven challenge last month and it was ahuge success. The recipe produces a wonderfully tasty bread and its so easy too. I love that I can start it and then walk away and forget about it until the next day and then just bung it in the oven. My kind of cooking lol

  150. So excited I found this article as it made things much quicker!

  151. That insight’s just what I’ve been looking for. Thanks!

  152. This insight’s just the way to kick life into this debate.

  153. I am totally wowed and prepared to take the next step now.

  154. "Non-Labour government is rubbish" shocker. Actually if you look across the media spectrum today you find that even Labour supporting media/blogs are saying that the Govt had a good day and Labour had a bad day yesterday – largely down to Ed Balls being, well… balls.

  155. da..50 % din cei care au votat…macar daca castiga spavarache sa castige si Palar….macar sa fie tacamul complet …:))prefer pe palar la CJ si alt primar decat stavarache…dar nu e posibil 

  156. Right after study a several of the content onto your web page at this time, we absolutely such as your style of running a blog. That i bookmarked as their favorite them to help you our book mark blog listing and are verifying rear soon.

  157. He’s that good.The fact that the staff is even considering it, given their WR depth and skill, speaks volumes about Golladay as a talent.He may be our 4th best WR overall, but he brings a facet and trait to the receiving corps that nobody else does. He’s almost 6-5, has long arms, great jumping ability, and great body control for only being 18 years old. Jackson is the physical monster, Golladay is the jump ball “go get it” guy. He will be a huge asset for Hendrickson if he plays tomorrow.

  158. I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Cheers

  159. Oh, my, she's gorgeous! I have finally given up using my Brother, and use my Featherweight exclusively. She only makes straight lines, but she does it so well! Congrats on a great find!

  160. kc7fysLimbaugh doesn’t get “muted and logical.” Entertainers of his genre don’t do as well in that idiom. I like Limbaugh, but he’s a radio entertainer. Too many people mistake him for a source of news and information. Limbaugh’s a radio commentator and an excellent one. Being an asshole is his trademark. Go Rush!

  161. I use a combination of things– a small day planner I picked up at Target in the Dollar Section being my main one. Seriously, you can't beat $1 day planners. At home, I use a print out of the monthly calendar the school sends out since it has all of the school's events already on it. During Summer, I've been making my own on Publisher but really I only had to make one for July. I have a little notebook I keep in my purse for notes to myself of things to do. Finally, when I really need to remember to do something (especially at home when I'm brain dead), I use Rememberthemilk.com to send me a text message. []

  162. Niosłem, bo była nadal niemal nieprzytomna, nieutrzymująca się na własnych nogach, a tego co było wcześniej nie opiszę-bo nie pamiętam, pamiętam tylko że spałem.

  163. Thank you so much – and I am my own designer. I’m a bitty-bit of a computer geek… but not overly so. So I had just enough knowledge and guts to go this blog designy thing on my own. And I’ve totally enjoyed making the header, finding elements to keep a “teal-ish” theme, etc… Again, thanks for following – I’m honored – truly.

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  167. I went to the gym on the orientation day and I tend to have fear whenever I see someone who I know. After that, I had like diarrhea and nosebleed. Before when I went to Kung fu, I quit like a week after getting my last membership which was like 3 months ago and I had like no one to talk to and no friends. Now please give me some tips about not being socially anxious about going to the gym because I really want to overcome it.

  168. I'm lusting after EACH and EVERY piece in this post! Have a superb trip, you!Most importantly if you decide to sop by Chennai (Tamil Nadu), make sure you call me. :]Lots of love.

  169. That’s what a very interesting article. Stay safe, Angel! I was born and raised in El Paso, and an early introduction to anime for me was through a Hispanic friend who watched Dragonball on a Mexican network.It also frightens me how dangerous Juarez has become over the years. When I was young, my parents and I would just walk across the border to shop. By high school, I visited a park in Juarez in which used hypodermic needles were scattered. Eight years later, I was invited to a close friend’s wedding there, but refused the invitation.Thanks for the great article!

  170. I lived in Concord when I was 18. I had a great job as a graphic designer making tons of money (for my age) with a great boss. I freakin hated it. I’m from Orlando FL area there just is not anything to do up there. It really sucks there maybe if I knew more people but it was a let down. I left there for less than half the pay to come back to Florida.

  171. OcchiGrazie Andrea, ho letto e l’ho trovato interessante. So che Paolo certe cose non può dirle chiaramente, si sconfina dai fatti nella politica. Viene quasi da pensare che popski e iltremendo abbiano ragione, i complottisti sono un complotto organizzato da Bush per passare sotto silenzio gli errori compiuti e la vulnerabilità degli USA. ARG! Sono diventato un complottista anch’io! 😉

  172. I’m new to vegan cooking. – and still am looking for ideas. – I have a slow cooker and think this book would be something I would use, since I hear great reviews and the pictures here look delicious.

  173. Je proposerais bien un Banyuls vieux ( j'en ai encore une bouteille de 1976 que l'on regarde sans oser y toucher ! peut-être l'ouvrira t'on pour les 20 ans d'Ethan !)Quant à la tarte au chocolat je n'ose en faire , c'est trop bon !

  174. Oh, es gibt viel Material für die nächste Staffel. Wird Jesse herausfinden, das Walter in wirklichkeit den Kleinen vergiftet hat? Wird Jessie deswegen Walter umbringen? Wenn selbst das Kartell Gustavo nicht hat umbringen kann, was für Konsequenzen wird es für Walter haben? Wie geht es weiter mit dem Drogengeschäft der beiden? Wie mit der Familiensituation der Whites?

  175. Bonjour,cette version n’est plus supportée depuis longtemps,merci d’utiliser une version à jour, de lire la documentation, et si le problème persiste, de poster sur la page correspondant à la version utilisée en fournissant les données adéquates sur votre hébergement (système d’exploitation et environnement d’hébergement avec les versions).

  176. Welcome back from the dead, Zombie Teen Skepchick!There have also been some preliminary studies showing a correlation between more frequent depression and higher than average intelligence. I’m thinking that someone needs to investigate goal setting for girls with high academic achievement.[BRAINS!]

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  179. Calling all cars, calling all cars, we’re ready to make a deal.

  180. Full of salient points. Don’t stop believing or writing!

  181. You have more useful info than the British had colonies pre-WWII.

  182. ये प्रेम की बातें मधुरतम, सिर्फ़ वो ही जानते।जो प्रेम से बढ़ कर जगत में, और कुछ ना मानते।६।वाह … बहुत ही अच्‍छी प्रस्‍तुति … आभार

  183. bronzrize ewet okulda tanınan biriydim mehmet yüzünden mehmet benimle cıkana kadar okulda cıkmadıgı kız yoktu bbenımle tanıstı tam 8 sene kımseyebakmak bıle bakamadı -1Was this answer helpful?

  184. Just sent my papers and passport to Sri Lanka today, bukas yata matatangap nang Embassy dun, nakaka-kaba talaga, maximum one month pa processing; ang tagal pa, the agony of waiting starts today..wish me luck mga sis

  185. The ability to think like that shows you’re an expert

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